FLOS Architectural Event NYC
Flos USA hosted an Architectural Event to showcase their expansion of the architectural line, with the introduction of over 200 new SKUs to the collection. The event took place in a temporary space adjacent to their Soho showroom, March 20-22, 2012.
Over 400 guests from the industry attended the event, where they could walk in and out of large cube-shaped vignettes that displayed the lighting fixtures in various settings, including living room, restaurant bar, retail space.
Flos Chairman Piero Gandini was also present to greet and chat with the guests.
Ryan Berlin, the National Sales Manager and a key organizer for the event said "I am very pleased with the caliber of national specifiers in attendance and excited about the reactions and project inquiries we received. The full size vignettes allowed specifiers to experience actual application of FLOS architectural products".
Photo by Federica Carlet
For more information: Architectural Products (bottom)